Julie, 1m52, is an eternal optimist who dreams of a world where all women could wear beautiful clothing perfectly adapted to their morphology.

An advocate for the “petite” cause on her fashion blog since 2013, she left the finance world to pursue her dream: to create beautiful clothes for petite women and thus help them gain confidence.

Petite and So What is an eco-responsible ready-to-wear brand that enhances women measuring between 1m45 and 1m60. No more long pants, sleeves that extend, and poorly proportioned clothing!

The brand is committed to valuing your uniqueness by offering you pieces perfectly adapted and tailored to your size.

We spent a year developing the lengths of our models: neither too long nor too short. Just perfect!

Fashion at the right height: we aim to contribute to a more responsible fashion by designing timeless, quality pieces made to last.

Ninety percent of our models are made in Europe, with fifty percent in France. Eco-responsibility, quality, and comfort are the key words that define our collections.

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